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#GirlBoss - Dana


Tell us a little bit about yourself.

Before I went on maternity leave I helped small businesses to grow and attract
investment into their companies. 6 months ago I had my daughter Adrianna, and
went from being a very driven professional to full on mom mode and I am loving it.
She was the inspiration for starting my small business selling teething products and
is a constant source of happiness for myself and my husband. I’ve been married for
over 6 years, and my awesome hubby is a huge supporter of everything I do, he even
comes to tradeshows with me!


Tell us a little bit about the process that you took to get you to where you are now

One thing I noticed while I was getting ready for Adrianna was that everything baby
related is SO expensive. It felt like planning a wedding all over again, when things
that seemed like they shouldn’t be crazy expensive were being sold at really high
prices, but you needed them, so you just bought it. After my daughter was born I
decided to see what I could make for myself instead of dishing out money for things
that were relatively simple and affordable to make. My first project was going to be
making a teething pacifier clip. I went to buy the beads but the cost of shipping was
quite high. So I went all in and decided to buy a large bulk order and make some for
friends for shower’s etc. From there I realized I could sell them at a reasonable price
to new moms who may not have lots of extra cash for these items. So I made a few
teething clips and necklaces, and the business has grown from there! I now make
teething pacifier clips, rattles, necklaces, bracelets, and am going to be adding
teething toys that can attach to a carrier (perfect for the baby barre mommas!) soon.

Explain how you maintain a work/life balance as an entrepreneur.

My favorite thing about starting this business is that it’s allowed me to stay busy and
get out of the house for tradeshows once in a while. I can make all of my products
while still snuggling or hanging out with my daughter so I feel like it’s been the
perfect balance of keeping busy while also still spending lots of quality time with my


Explain the creative process that you go through to create your work.

I spend a lot of time planning new products, and doing research into the best safety
practices for the items I am making. I’m always looking for new ways to make my
products even safer or more useful, and am having lots of fun learning new
techniques. I am the farthest from crafty that you can get, so this has been a big
change for me and it was a big surprise to find out that I really enjoy doing this, and
lose track of time planning out new designs and styles. I love meeting new mommas
that are happy to be able to pick up cute and useful products for reasonable prices. I
am a major deal hunter so it’s really nice to be able to make a product that’s
affordable but also really useful for other new mommas.

Speak on your connection to the community.

I have met so many new moms since having my daughter, whether it’s through baby
barre classes, tradeshows, or library class and we all have a universal need to soothe
our babe’s teething pain. It’s nice to be able to help customers, including friends and
family in a small way by making the teething process less painful. This business has
helped me to meet so many awesome entrepreneurial moms in the community, and
we’ve formed a great support group for each other and work hard to promote each
other’s business. We’re going to be helping more and more little ones cope with
teething pain at shows up all over Central Alberta, and are also reaching new
mommas all over the world through our Etsy shop, we’ve even sent teething
products to Perth, Australia!  


Contact Information:
Etsy Shop - https://www.etsy.com/ca/shop/ChewelryAndBabe
Instagram - @chewelryandbabe
Facebook - Chewelry & Babe


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